Content strategy partner for growth-stage finance, CPG, travel, and wellness brands
I help lean marketing teams clarify what to say, how to say it, and why it matters, so your content moves your audience to take the next step.
Why Work With Me:
As an editorial leader, I bring proven publishing standards to brand work.
I spent 10 years as a staff editor and content strategist at Thrillist, People Inc., J.P. Morgan Chase, and Outside.
I’ve built and lead editorial teams, pitched and won six-figure branded partnerships, and created content strategies for brands read by millions.
My editorial and branded work has appeared in publications including New York Magazine, Men’s Health, Travel + Leisure, Food & Wine, Condé Nast Traveler, Bon Appétit, Men's Journal, Gothamist, Esquire, and Architectural Digest.
→ Strategic editor’s brain + brand storyteller’s ear. I blend advisory and execution so you don’t ship content that sounds nice but does nothing.
→ 15+ years in the seat. Editorial, branded content, and content strategy staffer turned freelancer with the bylines to back it up.
→ Working style: collaborative, fast-moving, light on red tape. Occasionally silly.
Who I Help:
INDUSTRIES: Finance/fintech, CPG (food & beverage), and wellness
STAGE: Seed–Series C or established mid-market
TEAM PROFILE: Small in-house teams that need a thought partner who can also ship
HIRE ME WHEN: You want clear messaging, sharper ideas, and a focused plan before producing more assets
Strategy & Consulting
I’ll help you clarify your message and plan what to publish.
INCLUDES:
Find your voice, make your message clear, and create content plans. Brand messaging (voice, values, mission, what makes you unique), SEO/GEO audits and action plans, and full content strategies (playbooks, pillars, and distribution plans).
I also offer strategy sessions, quarterly planning, and custom help for specific challenges.
TYPICAL OUTCOMES:
Tighter narratives, aligned team, and a 90-day plan you can ship.
1
Audience & Growth
I help brands build an audience that engages and converts.
INCLUDES:
LinkedIn strategies (audits, research, content themes, and posting schedules). I also help launch and grow newsletters, handle content creation and tracking, and guide promotion so your work reaches the right people.
TYPICAL OUTCOMES:
Steady follower growth, higher click-through, and more qualified inbound.
2
Content Creation
Precision in meaning and tone. I think critically about your buyers—their motivations, vocabulary, and objections—so your content is clear, credible, and persuasive.
I CREATE:
Thought leadership to establish authority in your space
Long-form assets (ebooks, white papers) that capture leads
Case studies that prove value with outcomes
Landing pages and articles that clarify complex ideas
Storytelling is my specialty. I’ll handle the high-leverage pieces your team shouldn’t outsource to chance.