Content strategist, editor, writer
I help publications and brands tell grounded, useful stories about how we live, move, eat, and make decisions.
Crater Lake in 2022.
Hiya, I’m Carrie!
As a travel editor and branded content strategist for 12+ years I produced premium stories for leading publications including Travel + Leisure and Condé Nast Traveler. I’ve collaborated with world-renowned brands such as The Leading Hotels of the World, Air France, and Japan National Tourism Organization.
With expertise in adventure tourism, hospitality, food, and finance I offer high-level strategy, content that converts, and crispy copy.
Hiking Scotland’s West Highland Way in 2023.
I’ve worked with…
Let’s Work Together
Content Strategy
First, we’ll assess your goals to create a tailored content strategy. The nitty gritty: content audit, brand voice, audience understanding, planning, execution, distribution, and SEO optimization.
Editing
The goal? Precision in meaning and tone. I think critically with a deep understanding of people's thoughts and motivations, helping you communicate your brand's message clearly and effectively.
Writing
Articles that showcase your extraordinary amenities and locations? I’ve got you covered. Thought-leadership articles to establish your brand as a leader in your space? No problem. Long-form pieces like ebooks and white papers that drive leads, case studies that highlight successful customer experiences, and editorial content for magazines? A niche article that you need to ride horses to understand? Giddy up. Storytelling is my specialty.
Honey waiting for me after lunch on a four-day, 80-mile horse drive through Idaho in 2023.
Let’s Take This Outside
Need a reliable partner who understands how to make marketing gobbledygook sing a real song?
Fa-la-la la- Fill out the form and let’s chat!
Sedona in 2022 for my bachelorette party :)