my team and I pitched a strategy to DEFRA and the Scotch Whisky Association. I worked with the marketing, video, and sales teams to execute this microsite. I was responsible for the video headlines and angles and was present at the virtual shoot. It was pretty cool because we used a green screen to make it look like the hosts were in the same place - in reality one was in LA and one was in NYC! To get into market quickly, we launched an article before the videos were finished. I worked with a freelance writer and edited this story.